The StandardX

Franchise Overview

Food & Restaurant Real Estate Recreation & Social Travel & Lodging

The StandardX is a lifestyle boutique hotel concept operating under Standard International and Hyatt, delivering accessible, experience-driven hospitality to modern spontaneous travelers through neighborhood-focused properties in vibrant urban districts emphasizing human connection, local culture, and curated experiences.

Key Highlights

Rooted in a globally recognized lifestyle brand with deep cultural credibility
Positioned in eclectic, vibrant urban neighborhoods that attract next-generation travelers
Thoughtfully designed spaces blending guest rooms, dining, rooftop, and retail
Nimble boutique format offering authentic differentiation in competitive urban markets

Franchisees gain the dual advantage of Standard International's established lifestyle identity and Hyatt's global distribution, loyalty ecosystem, and operational infrastructure — a compelling combination for owners pursuing meaningful differentiation in urban hospitality.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since1957

Number of Units0

Min Liquid Capital—

Required Networth—

$$$Total Investment$25.1M – $31.7M

The StandardX Franchise Disclosure Documents (FDD)

These official The StandardX FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

The StandardX FDD 2026

March 2026

$99.00

The StandardX FDD 2025

June 2025

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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